Effective Date: July 14, 2016
Welcome to the website and/or mobile application of Boho Yogo, Inc. (“Boho Yogo”, “we”, “us” and/or
information and data when you use the Boho Yogo website (“Website”) and any Boho Yogo software,
including any Boho Yogo mobile applications (the “App(s)”) or other services offered by Boho Yogo from
time to time (collectively, the Website(s), App(s) and services are referred to as “Services”). “You” refers
to you as a user of the Services.
For the purpose of the Data Protection Directive 95/46/EC (the Directive), the data controller is Boho
Yogo, Inc. of 515 Madison Avenue, Floor 6 Suite A, New York, NY 10022.
Please read the following carefully to understand our views and practices regarding your personal data
and how we will treat it. We draw your attention in particular to “International Data Transfer” and
Background/Managing Your Information Preferences
Boho Yogo provides an online platform that connects yoga instructors (“Instructors”) with individuals
that want to purchase and/or receive yoga instruction (“Customers”).
You can always review, correct, or update your Personal Information by changing the relevant settings in
your Boho Yogo account. Applicable law (such as the Directive) may also give you the right to access,
update and correct inaccuracies in information about you in our custody or control. If you wish to
exercise this right, please contact us at privacy@Boho Yogo.com (?????).
With your consent, we may send you marketing emails and SMS text messages, such as newsletters,
offers and promotions. You can opt out of receiving marketing and promotional emails by changing
notification settings on the Website or in our Apps or clicking the unsubscribe mechanism provided in an
email or other electronic communication. If you opt out, we may still send you non-marketing emails,
SMS text messages or other communications, which include transactional information about your
accounts and our business dealings with you. If you have questions or concerns regarding this Privacy
Policy, please contact us at privacy@Boho Yogo.com.
Information We Collect
We collect personally identifiable information, such as your name, username, email address, mailing
address, phone number, photo (if you choose to provide it) and other personally identifiable
information when you sign up for or use the Services (“Personal Information”). Personal Information
otherwise defined under applicable law. Specifically, Boho Yogo may request that Instructors provide: (i)
first and last name, (ii) email address, (iii) mailing address, (iv) phone number, (v) bank account number
and routing number, and (v) address of the bank account holder. Boho Yogo may request that
Customers provide: (i) first and last name, (ii) email address, (iii) mailing address, (iv) phone number, (v)
yoga preferences, and (vi) payment account information such as a credit card number with the name as
shown on the card and billing zip or postal code, expiration month and year and CVV2. If you choose not
to provide the requested information, you may not be able to use some or all of the features of the
Services. We may also collect other Personal Information from you when you access the Services and/or
other parts of the Website and/or Apps and elect to provide Personal Information.
We also collect transaction details related to your use of the Services, including the service requested,
date, time and location where the service was provided, amount charged, and other related transaction
details. The Services facilitate communications between Instructors and Customers. In connection with
facilitating these communications, we may receive call or SMS message data, including the date and
time of the call or SMS message, the parties’ phone numbers, and the content of the SMS message. We
use this information solely for the purpose of facilitating such communications.
Our App may collect certain additional information automatically, including, but not limited to, the type
of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device,
your mobile operating system, the type of mobile Internet browsers you use, and information about the
way you use the App. We may also use GPS technology (or other similar technology) to determine your
current location. For example, if you permit the App to access location services through the permission
system used by your mobile operating system, we may also collect the precise location of your device
when the App is running in the foreground or background. We may also determine your approximate
location from your IP address.
Usage Data and Activity
We may collect and aggregate information or content about the use of our Website or Apps in a way
that does not directly identify an individual user (“Usage Data”). Usage Data helps us understand trends
in our users’ needs so that we can better consider new features or otherwise tailor or enhance our
may share Usage Data about our users with our third party service providers for various purposes,
including to help us better understand our customers’ needs and improve our Services. For example,
each time you use the Website or Apps, we may automatically collect the type of Web browser you use,
the pages you view, how you interact with links on the Services and the time and duration of your use of
the Website or Apps. We may use such information and pool it with other information to track, for
example, the total number of visitors to our Website or users of the Apps, the number of visitors to each
page of our Website, number of App downloads, aggregated details related to use of the Services etc.
Cookies and Web Beacons
may also use Web beacons (a file placed on a website that monitors usage). We may use both session
cookies (which expire once you close your web browser) and persistent cookies (which stay on your
computer until you delete them) to provide you with a more personal and interactive experience on our
pre-populating your username for easier login. Most Web browsers are initially set up to accept cookies.
At this time, Boho Yogo does not recognize automated browser signals regarding tracking, including “do-
not-track” signals. However, you can opt-out of interest-based advertisements by following the
instructions under “Interest-Based Advertising” below. You can remove persistent cookies and change
your privacy preferences by following directions provided in your Internet browser’s “help” directory.
However, certain features of the Services may not work if you delete or disable cookies. Some of our
Service Providers may use their own cookies and Web beacons in connection with the services they
perform on our behalf, as further explained below.
How We Use Information and When We May Share and Disclose Information
We may use your Personal Information for the purpose for which it was provided, including without
limitation for the purposes described further below:
Provision and Monitoring of the Services: We will use your Personal Information to provide you with
access to and to support your use of the Services, to administer your account, process payments and to
better understand your use of the Services. For example, if you are a Customer, we may provide your
Personal Information to an Instructor to facilitate the Instructor’s provision of Services to you and if you
are an Instructor, we may provide your Personal Information to a Customer to facilitate the Customer’s
receipt of Services. We also may send or facilitate communications between Customers and Instructors.
We will also give you the opportunity to store, review and edit Personal Information and other
information in your account.
Surveys and Other Special Offers: From time to time, we may offer our users the opportunity to
participate in surveys and other special offers. If you elect to participate in these services, we will collect
certain Personal Information in order to provide you with the surveys and other special offers.
Questions and Requests: If you contact us by e-mail or otherwise, we will use the Personal Information
you provide to answer your question or resolve your problem.
Contacting You About Other Products, Services and Events: If you opt-in, Boho Yogo and/or third parties
may use your Personal Information to contact you in the future to tell you about products, services and
events that may be of interest to you. You can unsubscribe at any time.
Research and Data Analysis: In an ongoing effort to better understand and serve the users of the
Services, Boho Yogo may conduct research on its users’ demographics, interests and behavior based on
Usage Data and other information. This data may be compiled and analyzed on an aggregate basis, and
Boho Yogo may share this data with advertisers, researchers, business partners, publications, and other
third parties. This information will not identify you personally.
Service Improvement: We may use your Personal Information, aggregated Personal Information and
other information collected through the Services to help us improve the content and functionality of the
Website or Apps, to better understand our users and to improve the Services.
Information You Make Available to Others
By using the Services, including creation of a profile on Boho Yogo or submission of public queries, you
may make certain of your Personal Information available to others, such as your name, your username,
and your picture. This information may be accessed by users who use the Services and may be accessed
by commercial search engines. You should exercise caution before posting any Personal Information on
a public area of the Services.
From time to time, we may establish a business relationship with other businesses that we believe to be
trustworthy and have privacy practices consistent with ours, including our affiliates (“Service
Providers”). For example, we may contract with Service Providers to provide certain services, such as
hosting and maintenance, payment processing, data storage and management, marketing and
promotions and customer research/analytics. We only provide our Service Providers with the
information necessary for them to perform these services on our behalf. Each Service Provider must
agree to use reasonable security procedures and practices, appropriate to the nature of the information
involved, in order to protect your Personal Information from unauthorized access, use or disclosure.
Service Providers are prohibited from using or disclosing Personal Information other than as specified by
We may use third party advertising companies to serve advertisements on our behalf on our and other
websites across the Internet, and to track and report on the performance of those advertisements.
use the Services and to report certain information about your visits to our Services and other websites
(such as web pages you visit and your response to ads) in order to measure the effectiveness of our
marketing campaigns and to deliver ads that are more relevant to you, both on and off our Services. We
do not share your Personal Information with third parties for the third parties’ direct marketing
purposes unless you provide us with consent to do so.
We may share Personal Information and Usage Data with businesses controlling, controlled by, or under
common control with Boho Yogo. If Boho Yogo is merged, acquired, or sold, or in the event of a transfer
of some or all of our assets or equity, we may disclose or transfer Personal Information and Usage Data
in connection with such prospective or completed transaction.
Compliance with Laws and Law Enforcement
Boho Yogo and its Service Providers may disclose Personal Information to applicable US, UK, Canadian or
other regulatory, government or law enforcement officials, courts or private parties if, in our discretion,
we believe it is necessary or appropriate in order to respond to legal requests (including court orders
and subpoenas), to protect the safety, property or rights of Boho Yogo or of any third party, to prevent
or stop any illegal, fraudulent, unethical, or legally actionable activity, or where required or permitted
under applicable US, UK, Canadian or other foreign law.
Be Careful When You Share Information with Others
Please be aware that whenever you share information on a publicly available page or any other public
forum, others may access that information. In addition, please remember that when you share
information in any other communications with third parties, that information may be passed along or
made public by others. This means that anyone with access to such information can potentially use it for
any purpose, including sending unsolicited communications. You should exercise caution before posting
any Personal Information on a public available page.
Services or through any other means. This includes, but is not limited to, information posted to any
public areas of the Website, such as bulletin boards, any ideas for new products or modifications to
existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All
Unsolicited Information shall be deemed to be non-confidential and Boho Yogo shall be free, and you
hereby grant Boho Yogo the right, to reproduce, use, disclose, and distribute such Unsolicited
Information to others without limitation or attribution.
We maintain reasonable physical, electronic, and procedural safeguards in an effort to protect the
confidentiality and security of Personal Information in our custody and control. However, no data
transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while
we strive to protect information transmitted on or through the Services, we cannot and do not
guarantee the security of any information you transmit on or through the Services, and you do so at
your own risk.
Our Website and Apps may contain links or integrate with other websites and online services. Boho
Yogo is not responsible or liable for any damage or loss related to your use of any third-party website or
online service or for the privacy practices of such third parties. You should always read the terms and
or in connection with your use of the Services.
We do not knowingly collect Personal Information from children under the age of 13. If we become
aware that we have inadvertently received Personal Information from a child under the age of 13, we
will delete such information from our records.
International Data Transfer
Please be aware that your Personal Information and communications may be transferred to, stored at,
processed and maintained on servers or databases located outside your jurisdiction of residence (such
as outside of the EEA), including, but not limited to the United States, where data protection and privacy
regulations may not offer the same level of protection as in other parts of the world. By using this Site,
you agree to this transfer, storing and/or processing.
We will take all steps reasonably necessary to ensure that your data is treated securely and in
not completely secure. Although we will do our best to protect your personal data, we cannot guarantee
the security of your data transmitted to our site; any transmission is at your own risk. Once we have
received your information, we will use strict procedures and security features in an effort to prevent
loss, theft and unauthorized access, use and disclosure.
using the contact information provided by you. Those changes will go into effect on the effective date